My work as a creative content strategist is extremely collaborative. I work across teams throughout the entire lifespan of a project (from strategy to execution to the final deliverables) to ensure a consistent brand voice and creative style. The end result should both connect with audiences and drive business goals.
As the senior content strategist at Sun Basket I spent over two years writing about food, lifestyle, and cooking-relating topics for their weekly web publication, in-home recipe booklets, and marketing collateral. I have also written recipe headnotes for the brand's original recipes, edited and proofread print and web content, appeared as talent in videos for Youtube and social channels, and managed the weekly web publication, The Sun Times.
I collaborated with the creative director, director of photography, food stylists, chefs, and on-set photographers to art direct food and lifestyle shoots for content and marketing purposes.
I have spent the past 10 years writing about food, travel, and lifestyle topics. I’ve also written about gender bias in the restaurant industry, women’s health, and social issues.
Here is a selection of my published work: