As part of Sun Basket’s creative studio, I partnered with the creative director, test kitchen chefs, photography team, and graphic designers to develop themed bonus recipes for our weekly recipe booklet. As the senior content strategist, I helped to develop recipes by following current trends, created briefs for photo shoots providing art direction to the photography team, and attended photo shoots to ensure images was aligned with content strategy or to pivot on-set if our original approach wasn’t working.
